CAMILLE shops are caractherized for offering a propter image in what the exclusivity and modernity are the general trend.
The image of Camille shops corresponds with one solid and current aspect that stands out between the nearest shops. It is a clean and direct image to attract from outside.
Camille shops are configured so that you feel special and where you'll find a wide range of products.

      3D VIDEO

This video shows a presentation in 3 dimensions of a boutique Camille, or you can control both the distribution of the window, like the interior. This standard distribution may vary depending on the needs of each local.

      SHOP CHARACTERISTICS

The Central Franchises Camille transmits an image of an institution by means of adaptation projects and decoration in order to obtain a homogeneous image of the shops, thus strengthening Camille´s network.

The final distribution of a shop Camille, is the subject of features and the possibility that local staff responsible bid to develop the project.

The main characteristics that compose to shop Camille are:

The shirt is the main actor. The objective of Camille is the decoration of its stores to help show the collections. The choice of documentation, models, clothes etc. are chosen with care to remember and draw attention to the products displayed in the shop.

Quality of the materials. From the furniture to the interior details have been prepared to take care of the quality of the material given to the quality of our shirts.

Environment decoration. Exclusive, modern and quality furniture that are modular and are easy to change if necessary. Carpet is also modular, which can be modulated by changing the drawings the location of the tiles according to their color (orange or gray).

      SHOP DISTRIBUTION

The distribution of each shop Camille is determined by characteristics of the local chooses for each franchisee. However, what is proposed here are components of each shop, their functioning and mode of functioning have to organized and presented.

The final distribution of each shop frankness Camille have to structure, although it is possible that there are some changes, witch depend of characteristics of the local, as its final development, located in a town or in a mall.

Camille shop is characterized as a convenience for the frankness as to the client:

Outside:

The image of the entrance and facade that the clients can to meet each shop Camille, can vary on the local that is located areas peculiar or with an important character historical. In the type of location, the project adaptation and decoration will be realised according to standards final adjustments in order to implement the future shop in a mall or downtown.

The shop count on large window and a logo of the brand Camille, whose objective is, attracted the client inside the shop, the selection of collection, combination of colours layout in the same window are very important. The image outside of the shop is great importance because it serves to advertise the brand of the firm.

At the same time, the window of Camille has to be characterised by dynamic product rotation (all 15 days), with the large number of reference that turn in the different products of families. The presentation and the turning in the shop are the best way to talk with the consumers, maintaining order and freshness in the establishment and window that can surprise the public clearly.

The collections of Camille to know a best success for the season will have to be changed in the shop for sell others collections.
When a frankness move, change or incorporate the decoration in the facade or entrance has to inform the Central of Camille, because approve or not.

Inside:

Display area. The area for the fair of products is a best parte of the shop. The fair of products is characterised as being orderly and visible to all customers no matter where you are located in the shop.

There are three areas of fair in the shop Camille:
- Access window. It is the area where there is a window, coat rack and the models that is to say that the consumers not make stresses
- Perimeter. It is the area central of established, when are samples.
- Back of the store. Is the wall or the table is normally bright and covers 2 or 3 meters to the central area.

Desk. is located in the bottom of the property is the area where customers go and pay. The characteristics in organization and presentation, must follow the guidelines established by the Central Camille Franchises.

In addition, over the counter should be located all the tools, the franchisee, such as employees of the store, used to carry out the sale (bags, brochures, business cards, etc.).

Store and toilet. The store size will depend on the size of the room chosen by the franchisee to develop its business. It does not contemplate an equipment type.

The designer of the shop will address the minimization of space dedicated to the store. As the furniture store does not sound big enough to store a stock of shirts it is necessary to have a room to store cleaning equipment and other goods.

      AMBIANCE OF THE SHOP

Predetermined actions in relation to the ambience of the shop will be directed to. Camille search to develop a unified image, not only with reference to the mark but also with the appearance of shops.

. This homogeneity is the image of the entire chain, which tries to ensure through its proposed adaptation and decoration than the Central Standard Franchise Camille has implemented in all its shops, franchised as specific to the company.

The fundamental idea on which are based shops Camille, is that the client should feel at ease to make his purchases, in an atmosphere imbued with enlightenment on the products and with music.

Lighting.

Camille shops must be adequately illuminated. It is combined of two types of illumination:
- Showcase. It must be illuminated to attract attention.
- Interior. With lights qualities, halogens.

The franchisee or who is in charge of the shop will be responsible for monitoring to ensure that the light is working properly and maintain the lights, it will not be necessary to redirect the spotlight, except from time to time.

Air-conditioning.

All shops must have an air conditioning system, with which we must regulate the temperature according to the seasons of the year.

The temperature should be in no way being extreme, which is why we must search the proper temperature.
An appropriate temperature is necessary to support the acquisition of customers.

Music.

The manager of the store is responsible for selecting the type of music depending on time of day.

The music is soft and melodious; provide an atmosphere in the shop.